The Hidden Opponent: How Social Media Affects Athletic Performance

Social Media & Athletic Performance: A Hidden Factor?

Social media is everywhere, and for athletes, it can be a powerful tool or a hidden performance drain. Whether it’s scrolling through Instagram, watching TikTok highlights, or engaging in Twitter debates, research suggests that pre-training social media use can negatively impact mental sharpness, endurance, and decision-making.

Here’s what the science says—and how you can optimize your social media habits for better performance.

The Science: Social Media & Mental Fatigue in Athletes

Study #1: Social Media Before Training Impairs Volleyball Performance

A 2021 study on volleyball players (Fortes et al.) found that using social media for just 30 minutes before training led to:
✔ Slower decision-making in attack and passing situations.
✔ Increased perceived effort (RPE)—training felt harder.
✔ No improvement in performance, while those who avoided social media improved.

Study #2: Social Media & Endurance in Swimmers

A 2022 study on high-level swimmers (Fortes et al.) found that athletes who used social media before training:
✔ Failed to improve endurance performance, unlike teammates who stayed off social media.
✔ Experienced higher mental fatigue, making workouts feel harder.
✔ Showed no progress in 100m & 400m freestyle times over eight weeks.

Practical Takeaways for Athletes

To maximize focus, endurance, and decision-making, here’s how to manage social media use:

  1. Avoid Social Media Before Training & Games
        •    Give your brain a break—mental fatigue sets in before physical fatigue.
        •    Instead, focus on visualization, mobility work, or tactical preparation.
  2. Use Social Media for Learning, Not Just Entertainment
        •    Follow reliable sports science sources over influencers promoting quick fixes.
        •    Engage in meaningful discussions instead of mindless scrolling.
  3. Be Intentional About When You Scroll
        •    Limit usage to recovery periods—post-training, rest days, or downtime.
        •    Avoid content that adds stress or mental clutter before competition.

Final Thoughts: Social Media as a Tool, Not a Distraction

Social media isn’t the enemy—but how you use it matters. If you’re serious about performance, take control of your habits.

Try a one-week challenge: Avoid social media two hours before training and track how you feel. More focused? Less drained? Stronger in decision-making? Let us know!